Overview
Position Title: Senior Social Media
Company: ASOS.com
Location: Sheffield, UK
Job Description:
ASOS burst on to the scene in 2000 and hasn’t looked back. We are the UK’s number one fashion and beauty destination, and as a recent survey showed, we are the second most visited fashion website on the planet. With over 100,000 product lines across womenswear, menswear, footwear, accessories, jewelry and beauty, we’re setting the pace in a worldwide fashion revolution. With thousands of new product lines being introduced each week, we’re ambitious and we certainly know our stuff. We ship to 237 countries and also have specific sites targeting the USA, France, Germany, Italy, Australia, Russia, Poland, Denmark, Sweden and the Netherlands.
Responsibilities:
- You will be mostly responsible for Topshop, Topman and COLLUSION’s fashion and brand social output across brand channels.
- Feed into and execute our per-platform social strategies, as set by your Brand Content Manager
- Working with the wider team, develop and execute ideas for exciting still image and video shoots across a range of business areas.
- Work with the wider content team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
- Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content for the Topshop, Topman and COLLUSION channels.
- Work with the Editorial team to self-sub, and to maintain and manage to global tone of voice across all content.
- Work with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel strategies.
- Work with the talent team to identify relevant creators and influencers to work with.
- Work with the Social Insights team and the Brand Content Managers to implement findings from the monthly and quarterly reports.
- Developing and maintain excellent relationships within the business i.e. Retail Teams
- Work with partner brands on developing and executing shoots for a range of business areas.
- Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team.
- Ensure competitor research and customer insight are at the heart of all our output.
- Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.
- Be proactive with new and emerging platforms and formats on social and encourage first use where appropriate.
Requirements:
- An enthusiastic team player with a genuine obsession for social media.
- Minimum 4 years’ experience creating brilliant social media content for brands.
- Harbouring a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel.
- Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.
- Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.
- Strong numerical know-how for reporting and analysing stats.
- Copywriting experience and flexibility to adapt across contrasting tones of voice.
- An interest in fashion, trends and pop culture our 20-something audience love.
- A visual native; keen and critical understanding of creative imagery.
- And passion for the Topshop, Topman, COLLUSION and ASOS brands.
About ASOS.com
At ASOS our 4,000+ employees are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that culture.
There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward.
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