Work For Youtube – Product Marketing Manager, Measurement In Birmingham, UK

Overview

Position Title: Product Marketing Manager, Measurement

Company: YouTube

Location: Birmingham, UK

Job Description:

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

YouTube’s mission is to give everyone a platform and show them the world. With several monthly users, it has become the platform of a generation, shaping and empowering culture, and society worldwide. We are building a truly global destination for creativity, learning and free expression.

In this role, you will fuel the YouTube Marketing team with insights to support the success of our Business-to-Consumer (B2C) campaigns. From creative testing, to measuring the impact of our campaigns, you will be responsible for understanding the team’s needs, crafting an adequate measurement plan, putting the plan to execution by conducting internal and external research projects, and formulating clear and impactful recommendations out of the gathered insights.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

• Coordinate plans with global measurement team and partners.
• Be a thought leader for how we approach campaign optimization and support with adapted strategies and methodologies matching the region’s specificities while maintaining global consistency.
  Ensure smooth execution of measurement plans (timings, budgets, management of external research partners).
• Develop compelling narratives and recommendations to share insights with research stakeholders.
• Develop measurement plan for the B2C campaigns planned by YouTube Marketing team, advise on methodologies, and campaign key performance indicators (KPIs).

Requirements:

• Ability to understand partners’ strategic background and objectives
• Experience in insights/market and consumer research
• Written and verbal communication skills
• Bachelor’s degree or equivalent practical experience
• Ability to speak and write in English fluently
• Ability to work effectively across functions and geography